By Andy Gordon on June 27, 2022
A few months ago, a founder pitched me on an interesting idea. It involved drinking and a form of bribery, so naturally I was interested. Her company increased attendance to a business event by sending a bottle of wine to invited participants. She claimed that attendance shot up 20% to 50% with her offerings in play. I liked the idea… but only when applied to paid events. While effective, her idea isn’t exactly cheap. It works…
By Adam Sharp on October 29, 2021
As soon as I saw the headline, I cringed. “Facebook changes its name to Meta.” The new name is a not-so-subtle reference to the Metaverse. Facebook plans to invest $10 billion to build an immersive VR platform (demo here).