New Pick: For This Startup, “Giving Back” Is a Seamless Marketing Strategy
By Andy Gordon on June 27, 2022
A few months ago, a founder pitched me on an interesting idea. It involved drinking and a form of bribery, so naturally I was interested. Her company increased attendance to a business event by sending a bottle of wine to invited participants. She claimed that attendance shot up 20% to 50% with her offerings in play. I liked the idea… but only when applied to paid events. While effective, her idea isn’t exactly cheap. It works…
The Metaverse Must Be Decentralized
By Adam Sharp on October 29, 2021
As soon as I saw the headline, I cringed. “Facebook changes its name to Meta.” The new name is a not-so-subtle reference to the Metaverse. Facebook plans to invest $10 billion to build an immersive VR platform (demo here).