First Stage Investor

New Pick: For This Startup, “Giving Back” Is a Seamless Marketing Strategy

New Pick: For This Startup, “Giving Back” Is a Seamless Marketing Strategy
By Andy Gordon
Date June 27, 2022
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A few months ago, a founder pitched me on an interesting idea. It involved drinking and a form of bribery, so naturally I was interested. Her company increased attendance to a business event by sending a bottle of wine to invited participants. She claimed that attendance shot up…
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