Archive: social awareness

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A few months ago, a founder pitched me on an interesting idea. It involved drinking and a form of bribery, so naturally I was interested. Her company increased attendance to a business event by sending a bottle of wine to invited participants. She claimed that attendance shot up 20% to 50% with her offerings in play.  I liked the idea… but only when applied to paid events. While effective, her idea isn’t exactly cheap. It works…