By Teddy Lyons on April 6, 2023
We first recommended Pureboost back in November 2022. The company sells a powdered energy drink that has shown remarkable traction among a surprising demographic: women. Traditionally, the energy drink market is hyper-masculine in terms of both marketing messaging and clientele. Pureboost has found a way to create meaningful differentiation in the consumer packaged goods space — a very rare feat. We recently caught up with Pureboost to get an update…
By Vin Narayanan on November 3, 2022
Note: This recommendation was co-authored by KingsCrowd Investment Research Analyst Teddy Lyons. When you evaluate consumer packaged goods (CPG) startup investment opportunities, you need to focus on three critical components: Traction Brand Team.
By Vin Narayanan on September 7, 2022
I had a chance to play poker with some founders a few weeks ago at LA Tech Week. I mostly kept my mouth shut at the table. Between the game and flowing drinks, the founders were in a chatty mood. And I didn’t want to interrupt the flow.