Archive: outside perspectives


Angel Insider: The Wisdom (and Worries) of Pivoting

By Early Investing on January 3, 2023

Pivoting — changing the core product, service, or fundamental direction of a business — is nothing new in the startup world. Startup founders pivot their companies all the time. Sometimes the pivot is straightforward, like switching from direct sales to a subscription-based revenue model. Other pivots can move startups into completely new industries and drastically change the company’s entire goal.  But how can investors tell from the outside when a pivot is a smart move? And…