Archive: marketing

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A few months ago, a founder pitched me on an interesting idea. It involved drinking and a form of bribery, so naturally I was interested. Her company increased attendance to a business event by sending a bottle of wine to invited participants. She claimed that attendance shot up 20% to 50% with her offerings in play.  I liked the idea… but only when applied to paid events. While effective, her idea isn’t exactly cheap. It works…
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Marketing is both an art and a science. Companies are constantly trying to better understand their customers’ innermost desires. And it’s up to marketers to come up with creative ways to tap into those desires.  But marketers are working with very limited information. They don’t…
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In December, Andy Gordon recommended Cortex as a potential startup investment. Cortex uses artificial intelligence and machine learning to help predict how people will respond to videos or pictures before they’re shot.  This is a massive step…
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DEAL DETAILS Startup: Cortex Security type: Preferred Stock Round size: Up to $1.07 million Valuation: $8.42 million Minimum investment: $250 Investment portal: Wefunder Deadline: February 15, 2021…