A few months ago, I joined my first new AngelList syndicate in a while. It’s called Unpopular Ventures. The syndicate’s lead is Peter Livingston.
I was invited to join one of Peter’s deals. And I decided to read a bit about his syndicate. Here’s an excerpt from Unpopular Ventures’ AngelList profile:
To be extremely successful at just about anything – especially entrepreneurship – you have to pursue opportunities that most people initially disagree with. But we humans are wired to seek approval, to want to be popular. And that is precisely why so few of us are successful entrepreneurs. To build a massively successful business – you have to be comfortable with being unpopular. You have to go where no one else goes, to make decisions that some people don’t like, and to push forward with conviction even when there’s no one to cheer you on.
Unpopular Ventures is dedicated to the entrepreneurs who are proud to be unpopular. We love opportunities that are off the beaten path, particularly when they are led by outstanding teams who have discovered something surprising.
I have found this to be true as well. The best investments I’ve ever made are usually unpopular with the majority of people at the time. Unpopular’s profile statement resonated so strongly with me that I decided to join.
Before COVID-19, Unpopular was cranking out deals at a very impressive rate (30 over the last 12 months). Its deals are interesting and different. Check it out if you’re interested in joining.