Archive: the new york times

First Mover Advantage Is Not as Important as You Think

By Vin Narayanan on January 25, 2023

I skipped out on Wordle-mania two years ago. The game (in which users get six chances to guess a five-letter word) launched in October 2021. And it took off.   People shared their Wordle successes and strategies on Twitter and Facebook. Companies started creating Slack channels for Wordle so it wouldn’t interfere with messages about actual work. It was almost impossible to make it through the day without seeing a Wordle post.