Archive: progress


Focus on Traction When Investing in Startups

By Adam Sharp on May 4, 2021

Traction is by far the most important signal for startup investors. That may seem obvious. But when I started out, I was more excited about investing in breakthrough technology. I often overlooked a company’s traction when I made my investment decision. But really, there’s nothing more important than progress. How much have the founders done so far? If they haven’t done anything and are waiting to close their first round of funding, that’s an instant no…