Archive: new ideas

What Disruptive Startups and Figure Skating Have in Common

By Allison Brickell on February 23, 2022

In the startup world, big ideas have the potential to become big moneymakers. Good ideas — especially if they’re executed well — can change the world.  But revolutionary ideas scare people. They often fail because the world isn’t ready for them yet.  As startup investors, we regularly evaluate how much risk we’re comfortable with. Part of that evaluation process involves determining how a disruptive, potentially revolutionary startup fits into the present and the future.
Startups that challenge conventional thinking and go on to succeed are often the most profitable investments. But to take the plunge and invest in a truly crazy-sounding idea is one of the hardest things a startup investor can do.