Archive: mailchimp

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Last week, financial software giant Intuit confirmed it was buying Mailchimp — an email marketing/content tool — for a whopping $12 billion.  The buyout proves there are lots of different ways for a startup to succeed. But it also raises a lot of questions — namely, why would Intuit spend so much money to buy an email marketing company? And how did Mailchimp manage to land such a lucrative buyout? In this episode of…