Archive: energy drink
Pureboost Sales Hit Double-Digit Growth Despite Some Setbacks
By Teddy Lyons on April 6, 2023
We first recommended Pureboost back in November 2022. The company sells a powdered energy drink that has shown remarkable traction among a surprising demographic: women. Traditionally, the energy drink market is hyper-masculine in terms of both marketing messaging and clientele. Pureboost has found a way to create meaningful differentiation in the consumer packaged goods space — a very rare feat. We recently caught up with Pureboost to get an update…