Customization and the Future of Retail
By Allison Brickell on December 8, 2021
Over the Thanksgiving holiday, I traveled to Pennsylvania to visit family. Thanksgiving dinner — filled with plenty of pie, of course — was delicious. And the next day (Black Friday) I took a leisurely stroll through the local Boscov’s. Now, I typically don’t pay too much attention to Black Friday hype. I loathe getting up early and have zero interest in fighting through hordes of people to get my hands on something I don’t really need.