Archive: ahrefs

The Search Engine Market Is Waiting to Be Disrupted

By Vin Narayanan on August 10, 2022

Since its launch in 1998, Google is the only search engine that’s really mattered. Yahoo, Excite, Lycos, AltaVista and others just couldn’t keep up. As of July, Google controlled almost 84% of the search market. Bing — Google’s closest rival — had less than 9% of the market. And DuckDuckGo, a search engine designed to protect user privacy that debuted in 2008, had less than 1% market share. That’s…