A key part of a startup’s success is its defensibility — how it protects itself from the competition. It’s not enough for a company to offer a high-quality product. It needs to provide something that’s valuable and different from anything else out there. And it needs to make sure no one else can do what it’s doing.
So when they’re starting out, all founders must make a choice about their defensibility. Do they stand out by using trade secrets? Or patents?
And which option is better for investors?
In this episode of Startup Insider, Vin Narayanan and Andy Gordon dive into these questions and more.
Thanks for watching!