Last week, financial software giant Intuit confirmed it was buying Mailchimp — an email marketing/content tool — for a whopping $12 billion.
The buyout proves there are lots of different ways for a startup to succeed. But it also raises a lot of questions — namely, why would Intuit spend so much money to buy an email marketing company? And how did Mailchimp manage to land such a lucrative buyout?
In this episode of Startup Insider, Vin Narayanan and Andy Gordon explain Intuit’s reasoning… and explore how Mailchimp’s acquisition is an “overnight success” 20 years in the making.
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