In 2011, Marc Andreessen — co-founder of venture capital firm Andreessen Horowitz — proclaimed that “software is eating the world.” It’s been a mantra of tech investors ever since.
But today an even more powerful force is overtaking software: data. Data is a gold mine for companies. They can use it to learn everything about their current and potential customers — their location, their shopping habits, even their health concerns — and pursue them relentlessly.
And data isn’t just a marketing tool. It’s infiltrated every part of our society. In short, data is eating the world.
In this episode of Startup Insider, Vin Narayanan and Allison Brickell discuss just how essential data has become, useful applications for data, and where privacy fits (or doesn’t fit) into today’s world.
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