Three weeks ago, on September 7, we did something we’ve never done before.
We tripled down…
For the first time in the history of our First Stage Investor service, we recommended you invest in the same startup for a third time.
That company is DSTLD (now called Digital Brands Group). It first caught my attention more than two years ago when it did its initial crowdfunding raise.
Thirteen months later, it launched another raise. Looking at the company’s metrics, growing customer base and overall progress – all of which had reached impressive levels – we recommended DSTLD again.
Kudos to DSTLD for executing at such a high level that we were excited to recommend it a second time.
Never in a million years did I think we’d recommend it again. The bar was simply too high. Which is what I told DSTLD co-founder Mark Lynn: “You’re going to have to convince me that your company is doing something much bigger than what other startups aim for.”
And that is exactly what Mark did.
Believe me, this was not a favor or a gift. DSTLD earned our recommendation the hard way. It expertly took advantage of a growing wave of online-savvy shoppers. It established a prestigious denim brand. And it extended its product line beyond denim to outerwear, T-shirts and accessories.
And now, in order to take better advantage of the $3 trillion global apparel market, it has adopted an aggressive “buy and build” strategy. It will be buying specialized brands that have outstanding management, metrics and margins. The first brand – Ace Studios – will be a men’s suit company.
It’s a really bold vision that I absolutely love. All of a sudden, DSTLD’s upside is much bigger than before.
When we sent you our latest recommendation, DSTLD’s founders had created a new parent company – Digital Brands Group (DBG) – to house DSTLD, Ace Studios and future acquisitions. DBG was accepting reservations only on the SeedInvest website. We said we’d let you know when it would be ready to accept investments.
DBG just informed me that by the end of next week, you’ll be able to invest. To refresh your memory, here are the terms of the raise…
Security type: Preferred equity
Valuation: $35 million
Share price: $0.53
Minimum investment: $1,500
Investment portal: SeedInvest
Raise: Series A
Link to invest: seedinvest.com/dbg/series.a3
If you’re already registered with SeedInvest…
- Go directly to the DBG listing here, click on the “Sign Up to Invest” blue box and follow directions.
- You will then be asked a series of quick and easy questions to execute your investment.
- The first one is “How much do you wish to invest?” DBG has set the minimum investment at $1,500. You can invest more, but you can’t invest less.
- Follow the instructions and choose your preferred payment method. Complete the process and, if you run into any problems, email SeedInvest at contactus@seedinvest.com.
If you’re not registered with SeedInvest…
- Go to seedinvest.com and click “Sign up.”
- Once registered, search for “Digital Brands Group.”
That’s all there is to it. Remember to visit the SeedInvest website before the end of next week… check out all the information provided on DBG’s page here… and then click on the “Invest” box should you wish to make an investment of at least $1,500.
Invest early and well,
Andy Gordon
Co-Founder, Early Investing