What’s in a name?
While William Shakespeare’s message in the famous “Romeo and Juliet” soliloquy may be that names are meaningless, they’re actually quite useful in the crypto world. You’ll understand if you’ve ever had to type out a crypto wallet address. Crypto wallet addresses are long, complicated and a hassle to memorize. If you mistype any part of that address, you risk sending your crypto to the wrong person. It would be far easier if the address had a simple name.
That’s where Ethereum Name Service (ENS) comes in. ENS is a distributed naming system based on the Ethereum blockchain. It converts easy-to-read Ethereum addresses like jane.eth into machine-readable alphanumeric codes. It’s essentially like a domain name service for crypto.
In this special episode of Behind the Pick, Vin Narayanan and Allison Brickell explain why we recently recommended ENS to Crypto Asset Strategies subscribers. (Spoiler: It has real traction, long-term upside and a solution for a real-world problem!)
Thanks for watching!